Each day, there becomes less space for advertisement in the world. However, internet space, where each day more and more new websites appear, does not face this. Consequently, the space, where your internet advertisement may freely be placed, increases.
As of today, over 600 000 web pages are registered only in Russian language internet space, one third of which is constantly updated and enjoys high traffic. Not to allow the advertisement in internet being lost among numerous other ads, yours should be fully thought-out.
For your customers to find you in internet space, advertisement of your website should be thoroughly considered, the placement and consistent monitoring over your internet advertisement should be planned.
The advertisement in internet can be of two types – banner and contextual advertisement.
Contextual advertisement represents a link to another website, which is placed on a particular word in the text, which coincides as to its meaning with the subject-matter of the website, which is being advertised. Contextual advertisement is often used, when graphical advertisement is not that appropriate.
As opposed to graphical advertisement, contextual advertisement is more tolerated by the majority of users.Many users perceive contextual advertisement as a particular supplement to the main information. Consequently, it is easy to attract target audience to the website using this type of advertising.
The advantage of contextual advertisement is that the good or the service is advertised exactly where people have interest for it. Users perceive contextual advertisement more like a supplement to information than an irritating ad.
To place your contextual advertisement, we cooperate with Yandex Direct, Begun, Google Adwords, which are leaders in the given sphere. Together with them, we secure high productivity of contextual advertisement for your goods and services.
Banner advertisement in internet may be both static and animated. We offer you creation of banners of various styles with the use of different technologies, as well as their placement in web-pages. To expand the space for placing banners, we offer entering your website in the network of banner exchange, due to which the advertisement will be placed at many websites, in exchange for placement of other banners at your website.
In constantly increasing internet space, it is important to know how and where to place the advertisement so that to make it more available for the target audience. To that end, while placing the advertisement, one should get determined as to the use of the tool on advertisement placement, such as targeting.
Geographic targeting is showing the advertisement to users from certain regions.
Temporary targeting is demonstration of the advertisement in particular time periods.
Frequency targeting realizes demonstration of the advertisement to each user in a particular period of time (day, week).